Web Survey Bibliography
The ubiquity of the mobile device for communication and computing ha s produced profound changes in marketing research,and in online surveys in particular.Researchers today are struggling with the challenge to deliver surveys via the respondent's device of choice, while also maintaining a consistent research environment that produces quality data and insights.This article investigates one way to address that challenge: breaking surveys into pieces to create shorter respondent experiences while still garnering the same level of
in sights for clients.
CASRO Journal Homepage (abstract) / (full text)
Web survey bibliography - CASRO Journal (9)
- Picking up the Bread Crumbs: Holistic Insights from Social Media; 2014; Souda, P.
- Speed (necessarily) doesn't kill: A new way to detect survey satisficing; 2013; Garland, P., Chen, K., Epstein, J., Suh, A.
- Cyborgs vs. Monsters: Assembling Modular Surveys to Create Complete Datasets; 2013; Johnson, E. P., Siluk, L., Tarraf, S.
- Shorter Isn't Always Better; 2013; Burdein, I.
- The Measurement of Consistency in Online Research; 2012; Gittelman, S. H., Trimarchi, E.
- Thinking Differently About How to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- Benefits of Modular Design for Mobile and Online Surveys; 2012; Kelly, F., Johnson, A., Stevens, S.
- Widening the Net: A Comparison of Online Intercept and Access Panel Sampling; 2011; Bakken, D. G., Nawani, R.
- The Effect of E-Personality on Research Results; 1997; MacElroy, B.